Warner Bros. Discovery encourages consumers to StreamFreeNow with ThreeNow in latest brand campaign via True and MADE
ThreeNow has unveiled a new brand campaign through True and MADE. The refreshed brand positions ThreeNow as the ultimate video streaming destination. For Free.
Says Debbie Currie, group business director at True: “This strategic approach was all about cutting through the fluff. ThreeNow is no bills, no price hikes, and no need to share accounts. Just direct access to all the great entertainment you want for free.”
The video element of the campaign features comedian Angella Dravid navigating through some of ThreeNow’s hit content, while the outdoor and digital executions call out the everyday challenges consumers experience in the subscription streaming service landscape.
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Says director Jess Reihana: “This campaign was a great opportunity to have fun with some of our favourite shows, and to work with a super-talented comedian like Angella.”
Says Reuben Wiremu, senior manager, brand marketing ANZ at Warner Bros. Discovery: “Angella is the perfect fit for this campaign. Her dry sense of humour is exactly what we needed to take on the category pain points and create a bold and distinctive personality for ThreeNow, while showcasing the amazing breadth and depth of our content.”
Says Kendall Bascetta, senior brand manager at Warner Bros. Discovery: “ThreeNow is an entertainment destination. There’s hundreds of shows and thousands of hours to stream – whether it’s reality, survival, drama, romance – it’s all here, and all for free. In this campaign, we see Angella exploring ThreeNow’s shows – we’re excited for New Zealand to do the same.”
The campaign is live across TV, online, OOH, radio, print and on social.
Warner Bros. Discovery
Shannon Most – Senior Director, Marketing ANZ
Reuben Wiremu – Senior Manager, Brand Marketing ANZ
Kendall Bascetta – Senior Brand Manager, Streaming ANZ
Amy Frecklington – Brand Manager
Muthu Browning -Senior Creative Lead ANZ
Creative agency: True
Production: Made
Media: PHD
