Oceania celebrates togetherness in a Couples Care Suite in new campaign via YoungShand
Oceania’s Couples Care Suite offering allows aged couples to stay together if and when their needs increase. To bring this to life, Oceania has launched the “The Duet” via YoungShand.
The campaign shows the love story of a couple through the years held together by love, togetherness – and a piano.
Says Sandra Daniel, head of marketing, Oceania: “Oceania is committed to transforming the retirement and aged care experience with priority placed on both the physical and emotional wellbeing of our residents. Our Couples Care Suite offering is one example of how Oceania is challenging industry norms and putting our residents at the heart of every decision – by simply honouring love and protecting a couples’ right to age together. This work reflects the approach Oceania has to aged care; respect, humanity and innovation.”
Says Corey Chalmers, executive creative director, YoungShand: “Couples Care Suites prevent older couples from losing their greatest support network – their partner. In a category where it seems the only way to communicate is by making older people look and feel “young and cool”, we’re proud to tell a story filled with dignity, empathy and grace, told by master storyteller, Gregor Nicholas.”
Says Emma Dalton, general manager, YoungShand: “We love working with the Oceania team. Their focus on innovation in a category that really needs it makes our job easy. It’s not often we get the opportunity to tell a story of love, so it was a joy to be a part of the creation of this campaign. Gregor and the team at Fish worked their magic and we’re really proud of the work.”
The campaign launched on Sunday 30th October across TV, Video on Demand/Online Video & Cinema.
Oceania: Sandra Daniel, Heike Middleton
Agency: YoungShand
Film Partner: Flying Fish
Director: Gregor Nicholas
Producer: Penelope Sinclair
Music Score: Pete Van Der Fluit, Liquid Studios
Sound Editor: Craig Matuschka, Liquid Studios
Photography: Paul Ross Jones, Match
Media Agency: Hearts & Science
5 Comments
This is stunning
Beautiful. Classy. Considered. Respectful. Lovely.
Beautifully executed idea for an often dire category to do anything creative
uhm so good but actually very bad
A couples Care Suite needs to have two bedrooms, not one, if the couple are not both receiving care. Carers come in to check on the one in care a number of times during the night.