Glorious educates Aotearoa on the new era of art in newly launched campaign via Daylight

Aotearoa’s leading digital collectible marketplace Glorious has launched a new project in partnership with Daylight, to help Aotearoa understand the complex world of web3 art.

The latest wave of technological innovation has seen a seismic development in web3. And if you’re an early adopter, these updates are new and exciting. But if you’re not, this whole world of digital collectibles (NFTs) can leave you dumbfounded and confused.

Targeting an audience of traditional art buyers, the new educational content series speaks directly to the overwhelm.

Full content series: https://vimeo.com/showcase/10152741

Says Lizzie Smith, head of marketing, Glorious: “Digital art is such a new proposition for a lot of Kiwi. And understanding how it works, and the transformative opportunities it presents to both artists and collectors unlocks a whole new realm for New Zealanders.”

Tackling questions as simple as what NFTs are, how smart contracts work and the environmental impact of cryptocurrencies, this series unpacks this new technology in a way even the non-digitally native can comprehend.

Says Charlie Godinet, creative director, Daylight: “This space certainly feels like where the future’s heading and it’s awesome to be bringing Aotearoa along on the journey.”

Supporting the content series is a campaign featuring iconic works by van Gogh, Rembrandt and Degas (with a few cheeky adaptations), mirroring the all-consuming levels of existentialism when trying to understand this world.

More can be found on glorious.digital/learn.