Colenso BBDO scores two Yellow Pencils and three Wood Pencils on first night of the D&AD Awards 2023; Special NZ scores one Yellow Pencil
Following the first of two award ceremonies taking place at BFI Southbank, London, D&AD has awarded New Zealand with three Yellow Pencils and three Wood Pencils.
Colenso BBDO has scored two Yellow Pencils and two Wood Pencils for Skinny ‘Phone It In’ plus a Wood Pencil for Spark NZ / OutLine Aotearoa ‘Beyond Binary Code’.
Special New Zealand scored a Yellow Pencil for Kathmandu ‘Summer Never Sleeps’.
The remaining Craft, Side Hustle, Design, Culture and Impact winners, alongside the Companies of the Year and President’s Award, will be announced the following evening, 25 May.
D&AD celebrates creative excellence with the belief that creativity is a key driver in commercial, economic, social and cultural success. The Awards incorporates more than 40 categories judged by nearly 400 of the world’s leading creatives, recognising work that will inspire seasoned talent and encourage the next generation. As a charity, entries enable D&AD to fund educational programs such as D&AD Shift with Google, a free, industry-led night school for self-taught creatives from under-represented backgrounds.
This year, there were a record number of entries to the Awards, with nearly 30,000 individual pieces of work making up the 12,243 entries. At Wednesday’s ceremony, one Black Pencil, the creative industry’s most coveted accolade reserved only for truly groundbreaking work, was awarded.
DIVISION received a Black Pencil in the Visual Effects/ Craft category for Pharrell, 21 Savage and Tyler, The Creator’s music video, CASH IN, CASH OUT, using CGI animation to create avatars of the three musicians dancing in a magical environment.
Two Collaborative Pencils are awarded, celebrating innovative and long-lasting partnerships. These go to Iyama Design and Kamoi Kakoshi Co, Japan, for ongoing work with MT MASKING TAPE that started with the development of a logo through to a promotional exhibition still held around the world today; and Ogilvy UK and Unilever for A 66-YEAR PARTNERSHIP, a collaboration that began in 1957 when a certain David Ogilvy wrote the first print advert for the Dove beauty bar.
Says Donal Keenan, Awards director at D&AD: “This first round of winners reflects the strong standing of craft at the D&AD Awards with the first-ever Black Pencil for Visual Effects. An outstanding piece of work that swept the board in many other production craft categories this year. We can also see from the Collaborative Award how brands can successfully drive positive change in society and also build commercial brand success. Well done to the winners for setting that example.”
All Pencil winning & shortlisted entries are showcased on the D&AD website.
D&AD highlights the most exceptional work from the past 12 months, following a rigorous judging process. Famously tough to win, there are no Pencil quotas for D&AD Awards, so the number of awarded entries fluctuates each year. In some years, no Black Pencils are awarded. The highest ever awarded in one year currently stands at seven.
2 Comments
Well done, team Skinny!
Both bits of work are world class and for big clients. Well done Special and Colenso.