PHD Aotearoa leads the Kiwi pack at shortlist stage of the 2023 Beacon Awards

The Comms Council has announced the finalists for the 2023 beacon awards in association with oOh!media. After rigorous evaluation and meticulous judging, a remarkable collection of campaigns has emerged as the shining stars of this year’s competition with PHD Aotearoa leading the pack with 19 finalists, followed by MBM with 16 and OMD NZ with 14.

Spark Foundry has scored 13 finalists, followed by FCB NZ with 12. Dentsu Aotearoa has nine finalists, whilst Together has eight. Essencemediacom has picked up six finalists, whilst Special has five. Hearts & Science has scored four finalists, followed by VMLY&R with two and TVNZ with one.

The beacon awards bring together the industry’s most innovative media thinkers to honour outstanding achievements amidst a challenging landscape. These exceptional finalists have risen above the competition, captivating audiences and delivering impactful results through their remarkable campaigns.

This year’s pool of entries showcased a diverse range of creative strategies, ground breaking concepts, and effective executions. The judges faced the difficult task of evaluating each campaign based on its originality, effectiveness, and ability to make a lasting impact on consumers.

The awards night, scheduled for Thursday 15 June, promises to be an inspiring event to gather and celebrate the very best work in the country. It is an occasion to acknowledge and applaud the remarkable talent, creativity, and resilience that make our industry truly exceptional. We eagerly anticipate an evening of celebration, where we will unveil the medal winners and commend the finalists for their outstanding work.

Says a spokesperson from Comms Council: “The Beacon Awards highlight the power of creativity and innovation in advertising. These finalists have demonstrated exceptional skill in crafting campaigns that not only capture attention but also drive real results for their brands. We are excited to recognize and celebrate their remarkable achievements.”

The finalists’ campaigns span various industries, including retail, healthcare, and finance, showcasing the breadth of talent and ingenuity within the advertising community. Each finalist has demonstrated their ability to connect with audiences in a meaningful way, leaving a lasting impression and achieving tangible results for their clients.

To see the list of finalists click here. For tickets to the prestigious event, click here.

Don’t miss your chance to be inspired by the best work in the industry and join us in celebrating the remarkable achievements of these advertising pioneers.