Family Planning appoints Special Wellington following a competitive pitch

Special Wellington has added another account to its impressive roster of clients. After winning a competitive pitch, Family Planning has tasked the team in the windy capital to support a historical brand review.

The not-for-profit charitable organisation has been operating since 1936 and has stood as Aotearoa’s leading provider and courageous advocate for equitable sexual and reproductive well-being rights. Offering clinical services, health promotion, and providing resources across the country, Family Planning is a crucial component in our society.

Says Jackie Edmond, chief executive, Family Planning: “Family Planning prides itself on evolving with the changing needs of people in Aotearoa. While definitions of family and society’s relationship to sexual and reproductive health have shifted dramatically, our brand has remained unchanged for decades, it’s important that we ensure it’s fit-for-the-future and relevant to everyone who uses our services and those we’re working hard to reach.”

Says Matt Barnes, lead business partner, Special Wellington: “We are committed to building a more equitable Aotearoa and are thrilled to support an organisation that does that on a daily basis.”

Adds Edmond: “We are delighted to be working with the team at Special Wellington. They understand how to deal with sensitive topics and complex systems, and we know they genuinely care about our kaupapa.”