Colenso BBDO’s ‘Phone It In’ for Skinny makes Leo Burnett’s Cannes predictions list
June 16 2023, 8:59 am | | No Comments
Leo Burnett has released its 35th annual Cannes Predictions ahead of this year’s Cannes Lions International Festival of Creativity – forecasting the agency’s 20 frontrunners to win the festival’s coveted Lions.
For the third year, Leo Burnett global chief creative officer Chaka Sobhani has curated Leo’s list, representing top work from Publicis Groupe and the ad industry at large. Sobhani continues the decades-old tradition that has achieved nearly 90% accuracy in predicting winners.
After winning a host of accolades already, including two Yellow Pencils at D&AD, Skinny’s ‘Phone It In’ campaign from Colenso BBDO makes the list at number 5.
The annual Cannes Predictions list is compiled from a yearlong evaluation of work that reflects global industry trends. The first of the Cannes Lion award ceremonies will kick off next week, on the 19th of June.