Colenso BBDO’s Skinny ‘Phone It In’ wins Gold Lion at the Cannes Industry Craft Lions
June 21 2023, 7:30 am | | 2 Comments
(Pictured: Brigid Alkema, CCO of Clemenger BBDO Wellington receiving the Grand Prix on behalf of Colenso BBDO)
Colenso BBDO has been awarded a Gold Lion at the Cannes Industry Craft Lions presented tonight in Cannes.
The agency scored the Gold Lion for its ‘Phone It In’ campaign for Skinny.
Says Si Vicars, chief creative officer at Colenso BBDO: “Phone It In was a lot of fun to work on, and I think people can feel that in the writing. 32 scripts went out into the world, but behind those 32 were countless drafts, re-writes and alts. We laughed so hard along the way, then we worried so hard that no one would read them. To win gold in craft is a wonderful endorsement of having fun and sweating the details.”
The Grand Prix was awarded to Dentsu Inc., Tokyo for JR Group ‘My Japan Railway‘.
DOWNLOAD THE INDUSTRY CRAFT LIONS WINNERS
2 Comments
skinnnnnnnnnnnny!
its a proud day to have been part of team Skinny