Former FEDERATION CCO Tony Clewett joins shopper agency Raydar as head of creative

One of Aotearoa’s most respected and highly awarded creatives Tony Clewett has joined specialist retail and shopper communications agency Raydar as head of creative.

With more than 25 years’ experience in helping build iconic brands in Aotearoa and the United Kingdom, Clewett brings a wealth of knowledge that will help cement Raydar’s ability to effectively influence choice amongst shoppers.

Prior to Raydar Clewett was CCO at Federation, joining in August 2020 and prior to that he was CCO of FCB NZ (Auckland and Wellington). Clewett has been instrumental in securing highly coveted awards, including a double-first for both Creative and Effectiveness NZ Agency of the Year in 2019 for FCB NZ.

Says Kristyna Hotchin, managing director of Raydar: “It’s no secret that we’re ecstatic with the hire of Tony Clewett, whose exceptional work is respected across the industry, receiving more than 100 awards throughout his career; and while we’ve solidified our expertise with a slew of awards and recognition for sharp creative ourselves, we know Tony will come in and just take it to the next level.

“Tony’s integrated experience and sharp mind for conceptual thinking will play a valuable role in shaping our creative vision for the future, and we are all looking forward to working alongside this humble creative who will see us well in continuing to do great work that makes us and our clients proud.”

Clewett will be working across all of Raydar’s key accounts from dairy, confectionery, snack foods to beverages and more; uncovering new insights that create intelligent work and creatively shake up the world of shopper.

Says Clewett: “Raydar has been doing some incredible work in the shopper marketing space over the years. The team has a real appetite for experimenting across technology and creative insights, which I look forward to delving into and developing further as we set new heights for creative shopper marketing in Aotearoa.”

Clewett’s position as head of creative at Raydar is effective immediately.