Chemistry and MetroEXP start new chapter in architecturally designed new premises

After ten years in Westhaven, indie agency Chemistry and its sister agency MetroEXP have moved into a bespoke, designed space at 20 Beaumont Street on the historic site of the old Auckland Gasworks building.

In a move aimed to accommodate the growth of the last few years, founding director Joseph Silk says: “It was hard to find a replacement for our old place at Pier 21, with its iconic views of the harbour. So much of the agency’s history was made there, and we leave it with only good memories. But we were outgrowing the place, so when 20 Beaumont came onto the market, we jumped at the opportunity.”

Located at Level 1, 20 Beaumont Street, the impressive space has been custom-designed for the agency by Townsend Architects to create a modern, open-plan environment that’s perfect for creative collaboration while still retaining the building’s historic features.

Joint ECDs and founding partners Patrick Murphy and Susan Young agree: “Achieving a ranking of 4th in New Zealand for creativity by Campaign Brief’s The Work 2023 doesn’t happen by accident. Since COVID, we have worked hard to balance the freedom of WFH with a desire to have everyone back in the office where collaboration can thrive. This new space signals our ongoing commitment to a workspace where everyone can come together to create outstanding results for our clients.”

Says Mike Larmer, founding director, “For 10 years, we have been on a mission to champion the power of Brand response strategic thinking fused with world-class creativity, social innovation and channel planning to help solve our clients’ business problems. We now have a space where we can leverage our joined-up thinking approach across our many business units seamlessly.”

Chemistry is an independent brand response agency that works with some of the country’s leading retail, automotive, financial services and consumer brands, including Jaguar Land Rover, State, AMI, NZI, Samsung, Caltex and MTF Finance. www.chemistry.co.nz

MetroEXP is an executional agency specialising in branding, design, production, activations and content creation.www.metroexp.co.nz