Burger King France and KFC France sign historic collaboration with launch the ‘BFF burger’
Burger King France and KFC France have launched a historic collaboration, a world-exclusive, with the joint creation of …
Author Archives: Lynchy
Never pat a burning dog ~ a novel by Philip Putnam, reviewed by Simon Collins
It always bothers me when copywriters abbreviate their job title to simply ‘writer’. To call yourself a writer it se…
Global ad spend to surpass $1trn for first time this year ~ WARC Global Ad Spend Outlook 2024/25
A new study from WARC, the experts in marketing effectiveness, has found that global advertising spend is on course to g…
Influencers or content creators: expert reveals how to actually make money via social media
Social media has become an integral part of our daily lives, and for many, including former ad agency creatives, being a…
835 CMOs around the world share their 2025 forecasts + top strategies to navigate the future
With insights from 835 marketing leaders across eleven countries, Serviceplan Group, in partnership with the University …
46th AWARD Awards open for entries with new categories + return to live, sit-down ceremony
In 2025, the awards return to a live, sit-down ceremony in a new venue, with all winners—bronze, silver, gold, and spe…
Tourism Fiji proves just how hard it is to look sad in a place where happiness comes naturally in latest campaign via Havas Host
The campaign via Havas Host launches this week, part of a comprehensive global media strategy, spanning out-of-home adve…
Chorus highlights Wireless Broadband fine print in latest campaign blitz via Saatchi & Saatchi
Chorus, New Zealand’s largest telecommunications provider delivering fibre broadband to over 1.5 million households an…
Vale the legendary Jack Vaughan: “In my opinion, the best copywriter in Australian advertising history” ~ Lionel Hunt
The Australian advertising industry has lost one of its greatest admen, with the passing of Jack Vaughan in Sydney on th…
NZ ranked #3 country at 2024 APAC Effies; 1 Grand Effie, 15 Gold, 29 Silver and 43 Bronze awarded
Effie Asia Pacific have announced the most effective marketing campaigns of 2024 at their Awards Gala, held at the Four …