PETA exposes carnage behind the Chrissy cheer in ‘Happy Christmassacre’ work via Grey London
In the lead-up to Christmas, Campaign Brief is shining a spotlight on the season’s most anticipated campaigns from aro…
Author Archives: Ricki Green
Waitrose serves up romcom magic in 2025 festive spot ‘The Perfect Gift’ via Wonderhood Studios
In the lead-up to Christmas, Campaign Brief is shining a spotlight on the season’s most anticipated campaigns from aro…
Beyond the Brief: How FEDERATION and Maritime NZ’s cheeky “spokes-buoy” became every complacent boatie’s best mate on the water
Every summer, Kiwis hit the water – confident, capable, and sometimes a little too relaxed about safety. But most …
GoodSense named sole marcomms finalist in Sustainable Business Awards’ 2025 Next List
GoodSense is the only marketing and communications sector business among a record-breaking 119 finalists in the Sustaina…
Lisa Fedyszyn, Chief Creative Officer, Special named Spikes Asia 2026 Jury President – Brand Experience & Activation, Creative Commerce
Spikes Asia has revealed the Jury Presidents who will oversee the 2026 Awards. Meeting in Singapore next March, these in…
Kathmandu enlists The Inspired Unemployed for new Trailhead Pack campaign via Motion Sickness
Kathmandu has teamed up with Australian comedy duo and travel enthusiasts The Inspired Unemployed to launch its latest p…
Cannes Lions introduces the Creative Brand Lion
The Cannes Lions International Festival of Creativity, taking place 22-26 June 2026, has announced updates to the Awards…
Ogilvy and MILO name AUT’s ‘Nunchucks’ as 2025 Advertising Capstone Challenge winners
Industry partners Ogilvy and the team behind MILO have today announced the winners of the 2025 Advertising Capstone Chal…
IKEA teams up with Lab54 for secret Kiwi house-warming parties before Auckland store launch
IKEA is officially joining the neighbourhood, and before its opening on 4 December, the Swedish home-furnishing brand is…
Mango / DDB Group takes out coveted Grand Prix at 2025 Pressie Awards for Samsung ‘Worst Children’s Library’; Special PR scoops six Gold
Mango Communications / DDB Group have taken out the coveted Grand Prix at this year’s Pressie Awards for Samsung &…