Simon Veksner: The whole notion of ‘target market’ is basically just a sham
By Simon Veksner, Creative Director, DDB Sydney Bob Hoffman, AKA The Ad Contrarian, is aghast that agencies never target…
Author Archives: Ricki Green
NZ expat + ex-AKQA London’s Tim Freeman joins Colenso BBDO in digital executive producer role
Colenso BBDO has hired Tim Freeman as digital executive producer who will come on board to lead its world class digital …
ANDY Awards 2014: Curious Film scores three Gold Awards for NZ Transport Agency’s ‘Blazed’
Over the weekend, Curious Film has scored three Golds at the annual ANDY Awards. The production company was awarded all …
YouTube and D&AD partner up to launch new Next Director Award for aspiring filmmakers
YouTube and D&AD are set to launch a brand new award with the aim of discovering and showcasing the next generation …
Clemenger BBDO NZ leads Kiwi agency charge at New York Festivals 2014 shortlist round with 14
New York Festivals International Advertising Awards for World’s Best Advertising has announced the finalists …
Colenso’s Samsung Smart Phone Line + Amnesty International Trial By Timeline campaigns shortlisted for 2014 Facebook Studio Awards
Facebook has just announced the shortlist for its 2014 Studio Awards with two campaigns by, Samsung’s ‘Smart…
Y&R New Zealand appoints Gavin Siakimotu and Guy Denniston in joint creative director roles
CB Exclusive – Y&R NZ has appointed Gavin Siakimotu (top left) and Guy Denniston (bottom left) as joint CDs of…
State Insurance protects Kiwis before the damage is done in new app/campaign via Colenso + Finch
Whereas most insurance companies will help you after an accident – when the damage is done, State Insurance wants …
Bestads Top 6 of the Week reviewed by Bruce Henderson, CCO, Geometry Global, New York
Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creat…
Earth Day: DDB New York launches Endangered Song Project for the Smithsonian’s National Zoological Park & Conservation Biology Institute
DDB Worldwide and The Smithsonian’s National Zoological Park and Conservation Biology Institute announced today, o…