Macca’s hacks its own OOH in new ‘Ad Ons’ campaign via LUMO and DDB Aotearoa
McDonald’s NZ, DDB Group Aotearoa and OMD New Zealand have joined forces with LUMO to hack their network of digital bi…
Author Archives: Ricki Green
Subway ANZ launches cheeky iteration of its value campaign via Publicis Worldwide Australia
Subway ANZ has made yet another bold play to showcase its indisputable value, particularly when it comes to the size of …
Snapchat and MAGNA Media Trials report says branded influencer content partnerships are essential keys to marketers’ playbook
With media spend on the global influencer market expected to approach $6 billion in 2024, a new research report released…
Squarespace launches new brand campaign uniting two nations across “The Ditch”
Squarespace has today revealed its first Trans-Tasman brand campaign in both Australia and New Zealand. The new brand ca…
NZ Transport Agency Waka Kotahi takes human approach to motorcycle safety in latest campaign via FCB Aotearoa and MBM
FCB, MBM and NZ Transport Agency Waka Kotahi (NZTA) have launched their latest motorcycling safety campaign, aiming to m…
Specsavers ANZ media account goes out to pitch
As part of its routine business process Specsavers has announced a review of its media agency partnerships. The ANZ opti…
White Claw teases its launch into New Zealand with ‘First Wave’ concept store via Special PR
One of the biggest RTD brands in the world White Claw is set to make its highly anticipated launch in New Zealand in lat…
Cannes Lions announces 2024 See It Be It cohort
Cannes Lions has announced the participants for the 2024 See It Be It talent acceleration programme for women. 19…
New Creators’ Showcase returns to Cannes: Saatchi & Saatchi opens global entries for 34th edition ~ deadline Friday May 17
Entries for the 2024 iteration of Saatchi & Saatchi’s legendary New Creators’ Showcase are now open. Deadline fo…
Thinkerbell Aotearoa snags former Herd MSL GM Jess Allison for general manager role
Thinkerbell Aotearoa has announced the appointment of Jess Allison as its new general manager, welcoming her into the …