Aussie canned food brand SPC celebrates NZ launch with new campaign via Thinkerbell
Aussie canned food brand SPC this week announced one of the most unexpected marketing moves yet as part of a launch camp…
Author Archives: Ricki Green
Aruga Aotearoa strengthens integrated comms offering with senior hire + internal promotion
Celebrating a significant year of growth, Aruga Aotearoa has strengthened its digital and public relations offering with…
New Zealand Story launches new film to support Kiwi organisations reconnecting globally
The country’s place branding agency, New Zealand Story, has today launched a new film to help promote the nation’…
Black Ferns iconised in new campaign from adidas for Rugby World Cup via Augusto
As the Rugby World Cup in New Zealand kicked off, adidas and Augusto have released a powerful new campaign to celebrate …
Lotto NZ launches new-look Powerball DOOH campaign via PHD, DDB Aotearoa and LUMO
To launch Lotto NZ’s refreshed Powerball platform, PHD and DDB have partnered with LUMO to deliver a DOOH campaign tha…
TAB NZ dishes out a hall pass for the NRL Grand Finals in new campaign via Chemistry
Warriors fans have had a tough season despite being as loyal as they come. So to reward their perseverance and support f…
Building a new brand for NZ: Vodafone NZ rebrands to One NZ and launches new campaign
At the end of last month, Vodafone NZ announced its rebrand to One NZ – a journey that began three years ago when Infr…
Bestads Six of the Best Reviewed by Marco Versolato, CCO, Wunderman Thompson, Singapore
Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative …
Skinny cleverly outsources its radio ads to New Zealanders in new campaign via Colenso BBDO
To avoid expensive celebrity voice talent and pricey recording studios, Kiwi telco Skinny has launched ‘Phone It In’…
Former ad man finds home on Netflix
Jim Aitchison, former executive creative director at Batey Ads and Ball Partnership Singapore, and author of the best-se…