Coca-Cola launches new global brand platform ‘Real Magic’ in major campaign via BETC London
Coca-Cola has unveiled its new global brand philosophy and platform, Real Magic, which invites everyone to celebrate the…
Author Archives: Ricki Green
The Comms Council announces the Executive Judges for the 2022 Axis Awards
The Comms Council has announced the executive judges for the 2022 Axis Awards….
EA Games launches global ‘FUT United’ digital engagement platform via Digitas Australia
EA Games’ popular FIFA Ultimate Team (FUT) United global squad-building competition has returned – this year aiming …
The Spinoff launches Nē? – A new podcast by Māori, for Māori
“Nē” is a versatile expression. It’s both a statement and a question, which variously means “aye”, “really?…
AWARD’s end-of-year celebrations to recognise industry’s brightest talent and creative work
The Australasian Writers and Art Directors Association (AWARD) will next week hold its signature events for the year cel…
Hell Pizza causes a stir globally with bold response to Greta Thunberg in new ad via Yarn
Environmental activist, Greta Thunberg, recently hit out at New Zealand and Prime Minister Jacinda Ardern for “not doi…
BCFNZ Turns to te ao Māori to help empower New Zealand’s most at risk women to get a mammogram in new campaign via Colenso BBDO
For this year’s Breast Cancer Awareness Month, Breast Cancer Foundation NZ has partnered with Māori youth poets Ngā …
BerryCo gets the royal treatment in latest campaign via WAVE Creative Communications
Conventional fresh produce marketing can conjure thoughts of ultra-HD water droplets and flawlessly photoshopped bites b…
Partners Life celebrates a decade with a new brand transformation via Special Group
Partners Life has teamed up with Special Group Auckland to celebrate one decade of business with its first brand relaunc…
Orcon Group appoints Pitchblack Partners
Orcon Group (formerly Vocus Group), the owner of ISP brands Orcon, Slingshot and Flip has appointed Pitchblack Partners …