ColorCote unveils new brand identity via Augusto
Leading pre-painted steel brand ColorCote has launched a bold new brand identity, delivered in close partnership with aw…
Author Archives: Ricki Green
Bestads Best of the Week Reviewed by Samira Ansari, Chief Creative Officer, Ogilvy New York
Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative …
Type Directors Club’s Carol Wahler Transitions to Executive Director Emeritus; Artist, designer, educator Joe Newton joins as Executive Director
As part of the succession plan at the Type Directors Club, the organisation has today announced the transition of Carol …
OLAY reframes the mirror in newly launched ‘Hello Better Me’ brand platform via PG One
OLAY has launched a major brand restage in Australia and New Zealand with the rollout of its new campaign Hello Better M…
Humour and consistency lead the way in NZ’s Favourite Ads – Tina from Turner’s ranked #1
Long-running storytelling and humour are driving deeper audience connections, according to TRA’s latest New Zealand’…
Dunedin doubles down on the real ‘costs’ of big city living in new campaign via Strategy Creative
Turns out the first time hit a nerve. Now Dunedin’s back for round two. Following the success of the first phase of th…
Matthew Forzan: How brands can regain trust in a world full of deepfakes + AI generated content
By Matthew Forzan, Founder and Managing Director of Yogurt Digital In a digital world increasingly saturated with…
NYF Advertising Awards and Lightricks LTX Studio Announce 2025 NYFAi Competition Winners
New York Festivals Advertising Awards (NYFA) announced the winners of the inaugural NYFAi competition. Launched i…
Josep Jover’s Creative LIAisons Reflections: “It Marked a Before and After in My Career”
Since 2012, Campaign Brief has proudly partnered with the London International Awards to send some of the region’s bri…
Cannes Lions launches new global integrity standards following 2025 controversies
Cannes Lions has announced new global integrity standards and measures in response to growing scrutiny around manipulate…