Gunn Report reveals awarded creative advertising is 7 times as effective as non-awarded advertising
According to Donald Gunn, founder of The Gunn Report, which is presented at ADFEST every year, there is a revolution in …
According to Donald Gunn, founder of The Gunn Report, which is presented at ADFEST every year, there is a revolution in …
By Simon Veksner head of ideas Naked Communications Australia and NZ Last week, Domino’s walked into a social medi…
This year, Cannes Lions has launched a new entry section, the Innovation Lions, celebrating more than a campaign or comm…
As the first of its kind in New Zealand; the NZ Herald has launched a multiplatform single sign-on tool with ‘Save…
DraftFCB Auckland’s Kelly Lovelock (right) and Hywel James (left) has won February’s ORCA for their sexy stu…
Fairfax Media, via The Collective and Naked Communications, has launched its new trade marketing campaign ‘Creatin…
While the successful MINI Driving Dogs campaign was running, MINI and DraftFCB NZ wanted to give all the other SPCA anim…
In an integrated campaign, L’Oreal New Zealand has this week launched a website howfar.co.nz for its new anti-agin…
The combined creative weight of around 100 advertising and media agencies represented by the Communications Agencies Ass…
To help launch Old Spice Wild Collection, the wildest grooming lineup of all time, Old Spice, via agency Wieden + Kenned…